Last Updated: [Date]

Inside Brand Japan (operated by YF Agency, hereinafter “we,” “us,” or “our”) respects the privacy of our subscribers. We treat your personal data with the same rigor and discretion that we apply to our business analysis.

This Privacy Policy outlines how we handle the personal information of users who subscribe to or access our publication via the Substack platform.

1. Compliance with Laws

We will comply with the Act on the Protection of Personal Information (APPI) of Japan and other relevant laws and regulations regarding the handling of personal information.

2. Information We Collect

We collect personal information primarily through the Substack platform. This includes:

• Contact Information: Email address and name (if provided).

• Subscription Data: Subscription status (Free/Paid), sign-up date, and engagement metrics (open rates, link clicks).

• Payment Information: Payment history and billing details (Note: Sensitive credit card information is processed securely by Stripe and Substack; we do not store full credit card numbers on our local systems).

3. Purpose of Utilization

We use your personal information solely for the following purposes:

1. Delivery: To send newsletters, updates, and operational briefings.

2. Customer Support: To respond to inquiries, feedback, or technical issues.

3. Analysis: To analyze readership trends and improve the quality of our content (e.g., determining which business topics are most relevant to our audience).

4. Transaction Management: To manage paid subscriptions and process cancellations.

4. Third-Party Provision & Outsourcing

We do not sell your data to third parties.

However, because our publication is hosted on Substack Inc. (a US-based platform), your data is stored and processed on Substack’s infrastructure. By subscribing, you acknowledge and consent to your data being transferred to and processed in the United States.

• Platform Provider: Substack Inc. (Privacy Policy: [Link to Substack Privacy Policy])

• Payment Processor: Stripe Inc. (Privacy Policy: [Link to Stripe Privacy Policy])

We may also disclose information if required by law or by a valid order from a court or government agency.

5. Security Control Measures

We take appropriate organizational and technical security measures to prevent unauthorized access, loss, alteration, or leakage of personal information. Access to subscriber lists is strictly limited to authorized personnel of YF Agency.

6. Your Rights (Disclosure, Correction, Suspension)

Under the APPI, you have the right to request access to, correction of, or deletion of your personal information held by us.

• Unsubscribing: You can stop receiving emails at any time by clicking the “Unsubscribe” link at the bottom of any email.

• Data Requests: For requests regarding the disclosure or deletion of your data from our internal records, please contact us at the email address below.

7. Contact Information

For inquiries regarding this Privacy Policy or the handling of your personal information, please contact:

YF Agency
Address available upon request
hi@yf.agerncy